Latest marketing and advertising news for Black Lives Matter, including insights and opinions. The company, started by Ben Cohen and Jerry Greenfield, is now tackling the Black Lives Matter movement — not in the form of an ice cream (at least not yet), but in a statement on its website. Ben & Jerry’s is once again stepping into the political ring, scoops blazing. The message was praised on social media with writer Jemele Hill tweeting "this is how you put out a statement". Ben & Jerry's has been praised for releasing a corporate statement expressing outrage over the death of George Floyd. This website is directed only to U.S. consumers for products and services of Ben & Jerry's Homemade, Inc. Dr. William J. Barber, II, President of the North Carolina NAACP, said it best when reacting to the recent police shooting in Charlotte, NC. We are sorry but we cannot process your request. Fighting for Democracy: Cornell Brooks' Story. The ice cream company issued a call to action in a letter posted on its website Thursday and informed readers why this country needs to make sure that black lives matter . Black Lives Matter. Vox Media Media Logo Ben And Jerrys Ice Cream Social Issues Civil Rights Life Black Food Meal. Rather, we believe it is due to the systemic racism built into the fabric of our institutions at every level, disadvantaging and discriminating against people of color in ways that go beyond individual intent to discriminate. The ice cream giant lent their support the Black Lives Matter movement in 2016 Founders Ben Cohen and Jerry Greenfield were arrested at a protest in 2016 By Lauren Fruen For Dailymail.com Ben & Jerry's first aligned itself with Black Lives Matter back in 2016, and Miller has been working diligently on the brand's initiative to "dismantle white supremacy" ever since. Sign Up For Our Email Newsletter And Get The Inside Scoop! Please enter a search term. We understand that numerous Black Americans and white Americans have profoundly different experiences and outcomes with law enforcement and the criminal justice system. Listen Now. Vermont ice cream company Ben & Jerry’s is throwing its support behind the Black Lives Matter movement. - Simeone understands Suarez and Saul's reactions to being subbed, Brits to spend £6.5bn at independent retailers this Christmas, Cost of living gains from Brexit trade deals illusory, say experts, Best telescopes for kids 2020: Top picks from Celestron, Orion and Meade to suit all ages and budgets, Rugby warned by brain specialist to cut midweek training, Balnaslow's trainer Graham McKeever fined after horse tested positive for banned cobalt, Chedworth Roman Villa: 1,500-year-old mosaic suggests Britain in Dark Ages was ‘more enlightened than thought’, The top wines to drink this Christmas, from cooking to pudding, Most Trump voters live in states won by Biden, Trump - news live: Hunter Biden under tax probe as 17 states join Texas in Supreme Court election challenge, Prime Minister's Literary awards: Tara June Winch wins in record-breaking year for Indigenous work. But all lives will not matter until Black lives matter. Ben & Jerry's Statement über Black Lives Matter. "We have to say his name: George Floyd.George Floyd was a son, a brother, a father, and a friend. "Slavery, Jim Crow, and segregation were systems of legalised and monetised white supremacy for which generations of Black and Brown people paid an immeasurable price. Black Lives Matter protesters gather across the UK Show all 79 Ben and Jerry’s recently released a statement in support of the Black Lives Matter movement. “Black lives matter. Ben and Jerry's has joined the Black Lives Matter movement. The post comes a week after Mr Floyd died during an arrest for allegedly using a counterfeit $20 bill, after a white officer kneeled on his neck. — Ben & Jerry's (@benandjerrys) May 27, 2020 In October 2016, the beloved ice cream makers issued a statement supporting Black Lives Matter, writing, " Systemic and institutionalized racism are the defining civil rights and social justice issues of our time." There was an error sending your request. There is good news: the first step in overcoming systemic racism and injustice is to simply understand and admit that there is a problem. We’ll have a new commenting experience online soon. Ben & Jerry's has been praised for releasing a corporate statement expressing outrage over the death of George Floyd. They matter because the injustices they face steal from all of us — white people and people of color alike. Ben & Jerry’s declared its support for the Black Lives Matter movement on Wednesday, telling customers that to be silent on the issues that black people face … Why Black Lives Matter. Please try again. as long as the people who come off worst are white. With a message of support for the Black Lives Matter movement in the strongest possible terms, Ben & Jerry’s continues its track record of dialed-in advocacy. In September, they released a … "Floyd is the latest in a long list of names that stretches back to that time and that shore. We have to stand together with the victims of murder, marginalisation, and repression because of their skin color, and with those who seek justice through protests across our country.". Please enter a search term. Thanks for signing up for our newsletter! Systemic and institutionalized racism are the defining civil rights and social justice issues of our time. It emphasised the “urgent need to take concrete steps to … The ice cream makers have publicly supported Black Lives Matter in the past, but said now there needs to be "concrete steps" taken to dismantle "white supremacy in all its forms". Change happens when people are willing to listen and hear the struggles of their neighbor, putting aside preconceived notions and truly seeking to understand and grow. "The police officer who put his knee on George Floyd’s neck and the police officers who stood by and watched didn’t just murder George Floyd, they stole him. Why Is Everybody Snapping Up This New Smartwatch? Broadband ISPs Don't Want You Buying One, But They Are Not Illegal, You Will Never Have To Scrub A Toilet Again If You Try This New Toilet Cleaner. Rev. 40 and Reparations for African Americans. Many brands are now using Black Lives Matter content in their messaging. In the statement, Ben &Jerry's said its entire team is “outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors.”, It said: “We have to speak out. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. ", It finished by saying, "we have to use this moment to accelerate our nation's long journey towards justice and a more perfect union.". Watch for updates on the Microsoft News Blog. Now the Vermont-based creamery has officially weighed in … The Good Pub Guide names the pub of the year 2021 – so who won? The ice cream makers have publicly supported Black Lives Matter in the past, but said now there needs to be "concrete steps" taken to dismantle "white supremacy in all its forms". And the company want us all to do the same. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. The response parameter is invalid or malformed. It continued: "What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning. Deshalb ist uns bei Ben & Jerry's klar, dass wir eine moralische Verpflichtung haben, jetzt für Gerechtigkeit und für das Leben der Schwarzen einzutreten. Ben & Jerry’s statement in support of the Black Lives Matter movement this week has inspired Twitter’s most recent trending topic: #BenandJerrysNewFlavor. Black Lives Matter. They matter because they are children, brothers, sisters, mothers, and fathers. We’ll be working hard on that, and ask you to as well. Tanya Chen BuzzFeed Staff, Canada. Please resolve captcha before continuing. The company said the incident was the result of inhumane police brutality which is perpetuated by "a culture of white supremacy". people.com. The company, started by Ben Cohen and Jerry Greenfield, is now tackling the Black Lives Matter movement — not in the form of an ice cream (at least not yet), but in a statement on its website. The company’s owners, Ben Cohen and Jerry Greenfield, have long been vocal supporters of the Black Lives Matter movement. But we do believe that — whether Black, brown, white, or blue — our nation and our very way of life is dependent on the principle of all people being served equal justice under the law. Justin Sullivan/Getty Images. We want to be clear: we believe that saying Black lives matter is not to say that the lives of those who serve in the law enforcement … Saved by Janice R. Thomas. Commenting is not currently available, but don’t worry! In a forceful statement posted to the company’s website late on Tuesday, Ben & Jerry’s describes the death of George Floyd, an unarmed black man, at the hands of a white police officer as the result of “inhumane police brutality that is perpetuated by a culture of white supremacy.”. Ben & Jerry released a pro-BLM statement online Thursday, and the company's tweet announcing its support was retweeted by the Black Lives Matter Global Network's Twitter account on Friday. Ben and Jerry’s releases statement in support of Black Lives Matter stressing ‘urgent need to dismantle white supremacy’. Search. Some of those names we know — Ahmaud Arbery, Breonna Taylor, Oscar Grant, Eric Garner, Trayvon Martin, Michael Brown, Emmett Till, Martin Luther King, Jr. — most we don’t.". The growing momentum of the Black Lives Matter movement puts more spotlight on the annual holiday; Lauren Green reports. In the four-point plan, Ben & Jerry's firstly called on Mr Trump and elected officials to commit to a "formal process of healing and reconciliation". For this reason, we are not pointing fingers at individuals; we are instead urging us to come together to better our society and institutions so that we may finally fulfill the founding promise of this country: to be a country with dignity and justice for all. “All lives do matter. Search, Error! “All lives do matter. Ben & Jerry’s Said Black Lives Matter and the Reaction Was Predictable. Read the Ben & Jerry's corporate statement about Black Lives Matter, the killing of … "What happened to George Floyd in Minneapolis is the fruit borne of toxic seeds planted on the shores of our country in Jamestown in 1619, when the first enslaved men and women arrived on this continent. The company has drawn up a four-point plan which calls on Donald Trump , Congress and Department of Justice to take action. They matter because they are children, brothers, sisters, mothers, and fathers,” the company said via a lengthy call to action posted to their official website . Whole load of trouble for motorist, UK travellers to be barred from EU under coronavirus rules after Brexit transition period, report suggests, 15 Christmas cocktails to get you in the festive spirit ASAP, Greater Manchester police let 80,100 crimes go unrecorded in year, Carl Woods will ask Katie Price's son if he can marry his mother, Jennifer Lopez gives her daughter an epic makeover, Aguero will not start derby against Man Utd – Guardiola, Are shops open in Tier 3? "Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. https://t.co/YppGJKHkyN pic.twitter.com/YABzgQMf69, They said instead of calling for aggressive tactics on protestors, the president must "take the first step by disavowing white supremacists and nationalist groups that overtly support him, and by not using his Twitter feed to promote and normalise their ideas and agendas". Share Now on: Facebook; ... — Ben & Jerry's … Socially conscious ice cream company Ben & Jerry’s faces calls for a boycott after the company announced its support for the Black Lives Matter protest movement this week. Here’s what the Constitution says, MOBOs 2020: Emma Weymouth dazzles in a navy sequin dress, Elizabeth Hurley is a vision in beautiful lace lingerie, Conte unimpressed with questions over Inter desire after Champions League exit, Inside Pantechnicon, the new place to shop the best of Nordic and Japanese design…, Manufacturers set for £24bn boost from surge in direct-to-consumer sales, Online marketplaces fail to remove banned products after consumers report them, New map reveals how full hospitals are in every county of the US. Protests have been taking place across globe following George Floyd's death. We do not place the blame for this on individual officers. It said: "The DOJ must also reinstate policies rolled back under the Trump Administration, such as consent decrees to curb police abuses. 1. It's also backed Mr Floyd's family and said a national task force should be created to draft laws aimed at ending racial violence and increase police accountability. Ben & Jerry's went one step further to call out white supremacy. On Thursday evening (Oct. 6), Ben and Jerry's ice cream company took a vocal stand in support of the Black Lives Matter movement. Four years ago, Ben & Jerry’s publicly stated their support for the Black Lives Matter movement. Ben and Jerry’s recently released a statement in support of the Black Lives Matter movement. It’s trying to understand the perspective of others whose experiences are different from our own. Ben & Jerry's is taking its support for Black Lives Matter to the airwaves with a podcast that delivers an unflinching appraisal of America's past … We respect and value the commitment to our communities that those in law enforcement make, and we respect the value of every one of their lives. "We can’t continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population," it added. The Pantone 2021 Color of the Year is here! Please try again later. Wir bitten dich, dich uns anzuschließen und dich nicht mitschuldig zu machen, wenn es um Ungerechtigkeit geht. Ben and Jerry’s ice cream may have recently announced a new flavor called Empower Mint in support of Democracy but Twitter users have been mocking another recent decision to support the Black Lives Matter 7 Ways We Know Systemic Racism is Real. Ben & Jerry’s Said Black Lives Matter and the Reaction Was Predictable - Eater. Brands ranging from Amazon to Peppa Pig have shown their support for the Black Lives Matter movement or against racism. These great Aussie AV and hi-fi deals are still available, Fauci is 'concerned' about possible allergies to Pfizer's covid shot, Audi RS Q8, BMW X6 M, and Porsche Cayenne Turbo S E-Hybrid drag race, Easyjet launches cabin trolley home delivery service, Country Living launch two stylish kitchens: The Whitstable and the Hastings, Can Donald Trump pardon himself? Cindy Ord / Getty Images In its last request, it called on the "Department of Justice to reinvigorate its Civil Rights Division as a staunch defender of the rights of Black and Brown people.". Ben & Jerry's first aligned itself with Black Lives Matter back in 2016, and Miller has been working diligently on the brand's initiative to "dismantle white supremacy" ever since. Ben & Jerry’s has never shied away from weighing in on prominent social and political causes. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article, The company has drawn up a four-point plan which calls on. by Luke Winkie. What happens to non-essential retailers in each tier of Covid restrictions, Mounting concern among estate agents that property market could stall in the new year as queries from home buyers wane, Missed the Black Friday sales? Several food brands such as Wendy's and Ben & Jerry's have come out in support of the Black Lives Matter movement in the aftermath of George Floyd's death … They stole him from his family and his friends, his church and his community, and from his own future.". ‘Today, we want to be even more clear about the urgent need to … Shut up and take my money for all of the ice cream now and forever, Ben & Jerry's. Secondly it has asked Congress to pass legislation to create a commission to study the effects of slavery and discrimination from 1619 to the present and recommend appropriate remedies. The ice cream company is taking a necessary stance to end state violence against black people. We ask people to be open to understanding these issues, and not to reflexively retreat to our current beliefs. Ben & Jerry’s is taking a stance against the police brutality that’s been plaguing the black community. And in 2019, the company endorsed a bill in Congress which would study the effects of systemic racism. But all lives will not matter until black lives matter.”. People Are Making Up Hilarious Flavors After Ben & Jerry's Black Lives Matter Statement "White Tear-amisu." Ben & Jerry’s Breaks Down Exactly Why Black Lives Matter. Ben & Jerry's Launches New Anti-Trump Ice Cream Flavor Called 'Pecan Resist' ... ben & jerrys ben and jerrys ice cream resist pecan pecan resist fuck yeah vermont favianna rodriquez bay area bay area artist bay area activist. YouGov data reveals that more than half of Brits (56%) think brands should stay out of political issues . Last week, Ben & Jerry's asked its fans to support Black Lives Matter and released a seven-point breakdown outlining how systemic racism exists in American society. lego ben and jerrys black lives matter videos and latest news articles; GlobalNews.ca your source for the latest news on lego ben and jerrys black lives matter . Like us on Facebook to see similar stories, Mosaic discovery sheds fresh light on England’s early medieval history, Michelle Pfeiffer thinks her cat is possessed in French Exit trailer. Last week, Ben & Jerry's asked its fans to support Black Lives Matter and released a seven-point breakdown outlining how systemic racism exists in American society. “A lot of companies say ‘Black Lives Matter,’ but Ben & Jerry’s has actually put energy, time, and flavor behind Black Lives Matter. They steal our very humanity. We want to be clear: we believe that saying Black lives matter is not to say that the lives of those who serve in the law enforcement community don’t. Incorrect captcha response. Only a fifth (19%) think it appropriate that they should take a stance. Ben & Jerry’s has never shied away from weighing in on prominent social and political causes. By Tanya Chen. By Taryn Finley. But all lives will not matter until Black lives matter,” Ben & Jerry’s said. He said, “Our objective is simple: to ensure justice-loving people act toward justice, with all evidence, and that we stand together and act from a place of power and love, rather than out of fear and anger.”. The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy. Ben & Jerry's has stepped off the sideline and weighed in on one of the most contentious issues affecting America today: the Black Lives Matter movement. This article is about: World, Black Lives Matter, Ben & Jerry's, The Drum Can-Do Festival, Advertising, Marketing, Media, Social Media, Brand Share to Twitter Share to LinkedIn The secret parameter is invalid or malformed. It’s easy to see why the majority feel this way. 6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story. "Black lives matter," their statement begins. Wir wollen uns klar ausdrücken: Wir glauben, dass zu sagen, dass "Black lives matter", nicht bedeutet, dass das Leben derer, die in der Strafverfolgung dienen, keine Rolle spielt. The ice cream company posted a statement signed by the founders Friday on its … Tuchel praises Neymar's 'very big heart' after Mbappe penalty, 11 Christmas sweaters you need for the holidays: From Macy's to Etsy & Free People, UK economy will revive in 2021 but full recovery not likely until 2022, says CBI, China's Great Wall plans new electric, smart vehicle brand - sources, Hollyoaks star Kirsty-Leigh Porter gives birth after secret pregnancy, What a plank! Ben & Jerry’s co-founders, Ben Cohen and Jerry Greenfield, have long been vocal about social justice causes, both through their ice cream flavors and their own activism. Ben & Jerry's, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that "overtly support him." Systemischer Rassismus ist das prägendste Thema der Bürgerrechte und der sozialen Gerechtigkeit unserer Zeit. “Back in 2016, we went on record in support of Black Lives Matter,” McCarthy said. Error! Ben & Jerry's gesture is certainly powerful. It’s been hard to watch the list of unarmed Black Americans killed by law enforcement officers grow longer and longer. Why Ben & Jerry's Cares About Front End Criminal Justice Reform (And You Should, Too) And the company want us all to do the same. Who are the famous parents of these celebrities? We’ve come to understand that to be silent about the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats. Another brand that released an impactful statement about the importance of Black Lives Matter and the fight against racism was Ben & Jerry’s. Ben and Jerry’s, the ice cream maker, issued a statement supporting the Black Lives Matter movement. Ben & Jerry's CEO Matthew McCarthy said speaking out on racial justice is nothing new for the company. In a statement released on the company website Thursday, they outline the “systemic and institutionalized racism” that they feel “are the defining civil rights and social justice issues of our time.” Ben & Jerry’s has received praise online for detailing a hard-hitting statement in support of the Black Lives Matter movement, following the death of George Floyd. Even they think it's okay to be racist. Ben & Jerry's "dismantle white supremacy" statement in the wake of the killing of George Floyd stood out in a sea of corporate platitudes. Ben & Jerry’s takes a stand on Black Lives Matter. To not just listen, but to truly understand those whose struggle for justice is real, and not yet complete. All lives do matter. Ben & Jerry's supports Black Lives Matter. Ben & Jerry's attempted to address concerns that the company was pointing the finger at law enforcement in its initial statement. Click to share on Facebook (Opens in new window) ... detailing their advocacy for the Black Lives Matter movement. Posted on October 7, 2016, at 1:12 p.m. And it’s clear, the effects of the criminal justice system are not color blind. Jun 07, 2020. plankposts liked this In the midst of many brands issuing statements in support of Black Lives Matter, Ben & Jerrys' statement stood out in a big way. This website is not directed to consumers outside of the U.S. Ben & Jerry's also had some words for those people who respond to the slogan black lives matter with "all lives matter", stating: "All lives do matter. Choosing to be silent in the face of such injustice is not an option. Last week, Ben & Jerry’s sent out a tweet proclaiming solidarity with the Black Lives Matter movement. "We cannot move forward together as a nation until we begin to grapple with the sins of our past," it added. Ben Jerrys. Ben & Jerry's Supports 'Black Lives Matter' A view of Ben & Jerrys ice cream cart at the SiriusXM Studios on May 21, 2015 in New York City. Oct 7, 2016 - Ben and Jerry’s is typically known for tasty treats and social justice is weighing in on the Black Lives Matter movement. We Stand in Support of H.R. From Slavery to Mass Incarceration. Nike, Adidas, Netflix, Ben & Jerry's and more show support for Black Lives Matter. The company is no stranger to taking political stances. “Systemic and institutionalized racism are the defining civil rights and social justice issues of our time,” the Vermont-based company said in a statement posted on benjerry.com. Ben & Jerry’s announced their support for the Black Lives Matter movement, and the internet is clapping. That cost must be acknowledged and the privilege that accrued to some at the expense of others must be reckoned with and redressed.". © 2020 Ben & Jerry's Homemade, Inc. 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